UNISEX / BEYOND GENDER
When I was a teenager, I went through a phase where I wished I had been born a boy. It was just a phase—but one that shaped me deeply.
For months, I dressed like a boy. I cut my hair short. I didn’t feel comfortable being seen as a girl. While others my age began experimenting with makeup, I chose not to wear any at all. I was never interested in being “pretty.” I wanted to be cool. That felt far more desirable—and, in a way, it made me feel protected. Stronger.
There were no smartphones back then. And yet, I would walk home alone through Berlin parks at three in the morning. Maybe it was how I looked that protected me. Maybe it was luck. Maybe something else. But during that time, I began to understand what clothing can do—not just visually, but emotionally, physically.
I experimented a lot. I moved through different phases—punk, goth, hippie. But one phase I never had was the desire to be “pretty.” I always wanted to feel distinct. And I used clothing as a form of protection—choosing silhouettes that concealed rather than emphasized the body, especially the more intimate and vulnerable areas.
It’s no coincidence that when I started my label in 2004, my designs were instinctively unisex, often androgynous. For many years, I myself looked like an androgynous tin soldier—wearing my signature Esther cap, which became a defining part of my identity.
Over more than two decades, both I and my work have evolved. I have grown from that androgynous figure into a strong woman who now allows herself to explore femininity—without feeling exposed. And my designs have evolved as well. They are no longer strictly androgynous, but they remain unisex at their core.
They are made for anyone who feels something in them. Regardless of gender. Regardless of identity. Or even the absence of it.
From my own experience, I understand what it means not to feel entirely aligned—or to long for something else, or for nothing at all. And that is exactly why it is so important to me that my store—and now finally also my online shop—feels like a safer space. A place where you can simply exist, and express your individuality freely.
While the garments themselves remain the same across all categories, we have introduced a dedicated Unisex section to create a more inclusive and intuitive shopping experience.
This is not easy to translate into the digital world, where clothing is almost always shown on models and therefore carries an implicit gender narrative. For now, my solution is to present the pieces in this category as neutral product images—free from any gendered framing. A quieter space, allowing you to approach the garments without preconception.
Explore now our Unisex category:
